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  • Why Brands Need to Make You Smile and Laugh: The Importance of Humor in Purchasing Decisions

    Do you ever buy a product or service because the brand made you laugh? If so, you're not alone. According to Oracle's (2022) report, customers want brands to make them smile and laugh. Humour is an important factor in your purchasing decision, and it can be the difference between choosing one product over another. In this blog post, we'll discuss the importance of humour in branding and how you can use it to your advantage. Photo by Andrea on Pexels The benefits of humour in marketing Humour is often seen as a tool to lighten the mood, but it can also be used for marketing campaigns that use humour are more likely to be successful because they make people remember the campaign, and they are more likely to share it with friends. Humour can also help to build a rapport with potential customers, making them more likely to do business with the company. In a world where marketing messages are constantly bombarding people from all sides, a little humour can go a long way in helping a company to stand out from the crowd. So if you're looking for a way to boost your marketing efforts, don't forget the power of humour. According to a new study from Oracle Fusion Cloud Customer Experience (CX), consumers want companies to make them laugh and smile, but business executives are cautious about employing humour in client interactions. According to the Happiness Report, which included insights from more than 12,000 consumers and business leaders in 14 countries across the UAE and the rest of the world, people are seeking new experiences to make them smile and laugh, and they will reward brands that embrace humour with loyalty, advocacy, and repeat purchases. Consumers are seeking new ways to be happy and are willing to pay a premium. Here are some key findings from the report: 61 percent of respondents wish for more positive memories and experiences in their life. People are placing greater focus on their health (80%), personal relationships (73%), and events (26%) to be happy. A perennial concern is whether money can buy happiness. More than half (66 percent) of respondents wish money could bring about joy, with 89% prepared to pay a premium for genuine happiness. According to the survey, during the pandemic, 90 percent of consumers attempted to find pleasure in online purchasing, while more than half said receiving shipments made them happy (49 percent), but only 16 percent struggled to recall their purchases. Customers want businesses to make them laugh and smile, yet company executives acknowledge that their brands seldom interact with consumers in a lighthearted manner. How to use humour the right way There are a few key things to keep in mind when using humour in your social media marketing campaigns. First, ensure that the humour is appropriate for your brand and target audience. You don't want to use jokes that will fall flat or offend people. Second, make sure the humour is relevant to your product or service. For example, jokes about vacuum cleaners are likely to be funnier than jokes about cars. Finally, make sure that the humour is used sparingly. A little bit of humour can go a long way, but if you use it too much it can become tiresome and ineffective. If you're looking for some inspiration, here are a few examples of brands that have used humour successfully: Old Spice: This brand has become famous for its humorous marketing campaigns, which often feature absurdist humour and a healthy dose of self-deprecation. Source: Old Spice Burger King: The burger QSR brand is well-known for its funny social media posts, which often take the form of jokes about its competitors. Zomato: The food discovery and the delivery brand have used humour in its marketing since its inception. The brand’s social media presence is full of witty one-liners and pun-laden posts. Source: Zomato Zomato congratulates another start-up on listing day on the Indian stock exchange. Amul: The content of Amul is ridiculously witty. They take current affairs and trends and give them an Amul twist. This makes the customers smile and also creates a top-of-mind recall for the product. Source: Amul The risks of using humour in marketing While humour can be a great way to connect with customers, it's important to remember that there are some risks involved. First, as we mentioned before, it's important to make sure that the humour is appropriate for your brand and your target audience. If you use jokes that are too edgy or offensive, you could alienate potential customers. Second, humour can be a double-edged sword. If you use it too much, it can become tiresome and ineffective. Finally, there is always the risk that something could go wrong. For example, if you make a joke about a sensitive topic, you could unintentionally offend someone. Concluding thoughts Humour is a powerful marketing tool because it can help you connect with customers on a personal level. It can also be a great way to show off your brand's personality and create a top-of-mind recall for your product. However, it's important to use humour sparingly and make sure that the jokes are appropriate for your target audience. Source: https://www.oracle.com/middleeast/news/announcement/oracle-cx-happiness-research-study-2022-06-15/

  • 6 Tips to help you ace your interview: communication strategies for freshers

    Landing your first interview can be an exciting time, but it can also be nerve-wracking. What do you wear? What do you say? How do you act? Don't worry, I've got you covered! In this blog post, I will discuss six tips that will help you ace your interview and set yourself up for success. Photo by Edmond Dantès on Pexels 1. Before you respond, think about it Take a few moments to really listen, consider, and respond logically. Many newcomers believe that confidence can be gained by answering the questions immediately. They don't pay attention to the interviewer's query, or the delay in responding. This way, you'll provide incorrect/incomplete responses. 2. Keep Things Simple & Clear Do not gab with the response. An acceptable interview response should be between 30 and 90 seconds long. Keep your answer simple and precise. In this manner, you keep the interviewer's attention while also avoiding grammatical mistakes. 3. Make eye contact and use correct body language. In an interview, your body language will exude confidence. Shuffling papers, fidgeting with your pen or hair, and blinking excessively are all examples of poor body language. When starting any response, make eye contact for 5 seconds and keep your hands on the table/use them to gesture. A small smile at the start and end of the interview will earn you brownie points. 4. Use Specific Examples - the use of general phrases is a big no-no. Show, not tell. If you say, "I am creative and innovative," give an example or two to support it. Have you completed a class project/started a business/raised funds for a festival/volunteered/founded a blog? Show what your talents are capable of. 5. Be positive, but also honest Make sure you know what you've stated in your CV and cover letter. In your answers, keep to the details you've provided. Being self-assured also entails being true to who you are and what you know. If you start over-explaining or giving phoney responses, the interviewers will notice and only question you further. Be truthful and give your best guess at an answer if possible. 6. Prepare a few questions in advance for the interviewer. Frequently, new graduates are unsure what to ask the interviewer at the conclusion of the interview. This can set you apart; be prepared with questions such as - "What growth opportunities does your firm provide?" Concluding thoughts Landing your first interview can be a nerve-wracking experience, but with these six tips, you'll be able to ace it! Make sure you listen carefully to the interviewer, keep your responses concise and simple, use correct body language, and prepare some questions in advance. Being honest and confident will show the interviewers that you're ready for the job. Good luck!

  • How Apple's Ecosystem Keeps Users Hooked

    Apple is well-known for its iconic products, but what many people don't know is the company's secret weapon: its ecosystem. Apple's ecosystem is designed to engulf users and keep them hooked on its products. Once you're in, it's hard to leave. In this blog post, we'll explore Apple's ecosystem and discuss why it's so successful at keeping users engaged. Photo by Arthur Edelmans on Unsplash Context Steve Jobs had an idea in 2010, and he instructed his team, "tie all of our products together so that we can further cement consumers into our ecosystem." This was the first step toward Apple developing a ‘walled garden,' a phrase that refers to Apple's incredible, but closed system of hardware and software products. They're walled because they've done a wonderful job at making it difficult for people to leave their ecosystem and garden. What is Apple's ecosystem? Apple's ecosystem is made up of five parts: hardware, software, services, apps, and content. Hardware Apple's hardware includes its Mac computers, iPhones, iPads, Apple TV, Apple Watch, Beats headphones, and more. Apple designs and manufactures all of these products themselves. This gives Apple a lot of control over how users interact with its products and how those products work together. Software Apple's software includes its operating system (OS), called macOS for Macs, and iOS for iPhones and iPads. Apple also makes the Safari web browser, iTunes media player, and iWork productivity suite. Like its hardware, Apple designs and controls all of this software itself. This control allows Apple to create a seamless experience for users across its hardware and software products. Services Apple's services include iCloud, Apple Music, Apple Pay, and the App Store. iCloud is a cloud storage service that syncs data across Apple devices. Apple Music is a streaming music service. Apple Pay is a mobile payment service. And the App Store is Apple's app marketplace. Apps Apple's App Store is the only place where you can get apps for your iPhone, iPad, and Apple Watch. This gives Apple a lot of control over the types of apps that are available to users and how those apps work. Content Apple's content includes music, movies, TV shows, books, and apps. Apple sells this content through its iTunes Store, Apple Music, and App Store. This gives Apple a lot of control over the types of content that users can access on its devices. Why is Apple's ecosystem so successful? Apple's ecosystem is successful for a few reasons. First, Apple has complete control over its hardware and software. This allows Apple to create a seamless experience for users across all of its products. Second, Apple's services are integrated with its hardware and software products. This makes it easy for users to access Apple's services and content on its devices. And finally, Apple's App Store is the only place where you can get apps for its devices. This gives Apple a lot of control over the types of apps that are available to users. Tim Cook has been a prominent leader in providing services to customers. No one sells services better than Apple. It's the confined environment that makes these services so appealing. Apple's ecosystem (including products, software, and services) functions in perfect synergy with one another. All of your data is automatically synced to all of your Apple devices using iCloud. AirDrop allows you to exchange a file with a nearby Apple device in no time. The Universal Clipboard copies and pastes text across your iPhone, iPad, and Mac without difficulty. Can't figure out which room you left your Apple Watch? You can call it. Of course, all parties must own Apple devices and be signed up for Apple's services in order to participate. These Apple-only features and capabilities are what makes Apple's ecosystem so appealing and successful. They're also what makes it so hard to leave. Criticism about Apple's ecosystem Apple has often been criticized for creating an "ecosystem" that is closed off and difficult to escape from. Apple products are designed to work well together, but this also means that users are locked into Apple's ecosystem of products and services. This can be frustrating for users who prefer to use products from other manufacturers or who want more choice in how they use their devices. Apple has also been criticized for making it difficult to repair its products, forcing users to either pay for expensive repairs or replace their devices entirely. This can create a financial burden for users and contribute to the growing problem of electronic waste. Apple's closed ecosystem may be convenient for some users, but it also has its drawbacks. Outside the garden, Apple has been dogged by accusations of anti-competitive behaviour. The walls are too high, and people on the inside can't go outside to try anything else. Concluding thoughts If you own an Apple device, you've likely invested in Apple's ecosystem. And if you're invested in Apple's ecosystem, you're likely to continue using Apple products for the foreseeable future. Apple has done an incredible job of creating an ecosystem that keeps users invested in their products. By making it difficult for users to switch to a different platform, Apple has ensured that its customers are more likely to remain loyal and continue using its products. If you're looking for ways to keep your customers invested in your product, consider following Apple's lead and creating an ecosystem that is difficult to break away from. What do you think? Will creating an ecosystem help keep your customers loyal? Share your thoughts in the comments below.

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