- Tausif Mulla
Volvo Trucks rope in the split master Van Damme to showcase the stability of their vehicles
Over the years, Volva has retained its positioning of being a "safe vehicle." In this commercial, the brand went through all the limits to showcase one key feature of their new trucks i.e steering stability.
The ad is a stunt which was performed by the legendary action actor Jean-Claude Van Damme. The ad clearly communicates the feature of the product without going overboard. The soundtrack used in the ad was "Only time" sung by Enya which makes it an icing on the cake.
For me, this ad is definitely one of the top ten favorite ads ever made.
#Volvo #Advertising #Positioning