Miniature KFC - world's smallest KFC outlet
In the Quick Service Restaurant (QSR) brand list, KFC is bound to be on your top list. The Kentucky based fried chicken brand is known for its unique taste and also for it's out of box creative ad campaigns.
In 2017, KFC launched its first ever Miniature KFC in Portland, Oregon. The idea behind the miniature outlet was to promote its $5 Fill-Up Boxes menu. The customers got a free miniature box, but that wasn't the thing most customers cared. People on the street were curious about the demonstration showcased by the brand. Here is the preview for you.
KFC's advertising agency Wieden + Kennedy posted an Instagram story showing off the location. The same was shared by KFC on its official Facebook, Twitter and Instagram accounts. Currently, it has got over 1.4 million views on the video.
In the QSR category, it's all about differentiation and KFC nails it every single time. With this miniature outlet, Kentucky Fried Chicken (KFC) brings wow experience to its customers with cuteness at its center.