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Marketing for Dummies: Learn the Basics in 2 mins

What is Marketing?

Marketing is the process of communicating a company's ideas to its customers in order to generate sales.


Marketing is important for any organization because it is responsible for increasing awareness and sales of a company's products and services. Marketing can be done through different channels which include media (TV, radio, billboards), social media, direct mail, word-of-mouth marketing, and many more. Every type of marketing technique has its own pros and cons. The purpose of marketing is to find out the needs of customers or potential customers and then satisfy those needs by providing the right product (or service) at the right time at the right place.

marketing basics for students
Marketing basics for beginners

Being different than being better is the secret to successful marketing. - Tausif Mulla

What is a Marketing Strategy?

A marketing strategy is a set of guidelines and plans for marketing a product. A company's marketing strategy should be specific to its own business and align with the company’s goals. To develop an effective marketing strategy, companies need to find out their strengths and weaknesses in terms of resources such as money, time, knowledge, etc. They also need to assess the market situation. The key is to identify what the company's best marketing opportunities are and to exploit them in the most effective way possible.


What is a Marketing Plan and how to use it?

A marketing plan is a document that summarizes the strategies and tactics to be used for marketing an entity's products or services. It covers the who, what, when, where, why, and how of a marketing campaign.


Marketing Mix - The 4 P's of Marketing: Product, Price, Place, and Promotion


The marketing mix often referred to as the 4 P's of marketing, is a set of four broad categories that need to be considered when developing a marketing strategy.


Product refers to the goods and services that a company offers to potential and current customers. Price reflects what customers should pay for the product. Place refers to how and where a company makes its products available for purchase. And promotion refers to all efforts made by a company to increase consumer demand or interest in its products or services.


Also read: ATL and BTL activation for dummies


Marketing today

There are many myths about what marketing is and who marketers are. While this may have been true in the past, today's world is different. Marketing has become the game-changing skill that organizations need to stay relevant. Marketing used to be a more passive activity where you would create a campaign and see if it worked. Today, marketers have to find solutions to problems on the fly and create campaigns that will resonate with their target audience as well as drive conversion in order for them to succeed.


In today's digital and data-driven world, marketers have an even greater responsibility. They need to know what their customers want as fast as possible, all while trying to stay on top of technological advancements that will change the way they do business forever.


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