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  • Tausif Mulla

Key points to ensure a successful business strategy

Strategy refers to a plan of action or purpose-designed to achieve a specific goal. It is a process of thinking and acting that helps an organization achieve its desired goal.

The strategy involves making choices about what businesses to enter, what products to make, where they should be sold, what marketing tactics to use, and so on. A successful business strategy is one that helps companies achieve greater profitability, growth, and longevity through identifying their different stakeholders and articulating their purpose in the market.

Furthermore, it is often overelaborate and over-complicated. It is simply about understanding where you are now, where you are heading, and how to make the most of your situation. It's about knowing who your audience is and how to reach them.

All about business strategy

Photo by Mark König on Unsplash

Business strategy can be divided into two different types: strategic management and operational management. Strategic management focuses on how the company will grow while operational management deals with day-to-day operations, such as marketing and customer service.

Essential elements of strategy

The strategy has three essential elements: development, implementation, and selling. Development is the process of researching your audience and their needs before transferring your ideas into a workable strategy. Implementation involves making the strategy happen by providing specific tactics including how-to's, training, and support for employees or persuasions. Lastly, selling is a fundamental part of business strategy. As long as you are selling something, you have the potential to make revenue. Whether it is a product or service, it is important that you understand the importance of selling in your business's strategy.

The need to choose a distinctive strategic position on three dimensions:

  1. Who to target as customers (and who to avoid targeting)

  2. What products to offer

  3. How to undertake related activities efficiently.

Strategy in action

Strategy refers to the ideas and actions that companies use in order to gain an advantage over their competitors. In order to make the best decisions possible, you have to understand the three key dimensions of strategy: who, what, and how. When creating a strategy for your product, it is important to know what the needed activities are to make that strategy successful. In order to better understand how to execute a strategy successfully, you have to analyze your target market.

Key points to ensure a successful strategy:

Ensure that your strategy creates a unique strategic position. A strategic position is a unique place that a business occupies in the market. It is made up of who your customers are, what your value proposition is, and how you can do this efficiently. To ensure that you have a unique strategic position in your market, know who your customers are and what they want from your product or service.

Make distinctive, tough choices. The key to becoming distinctive and meaningful is making difficult choices, and integrating those choices into a self-reinforcing system of activities. The combination of these choices can help create a "system of activities." The best strategy is always the one that makes tough choices and creates a self-reinforcing system for success.

Understanding your organization's culture and values is a must. It's what creates the behaviors of your employees, leads, and every other person involved in achieving your objectives. When you have an overarching goal for every individual piece of content or project, it becomes easier to determine how you want them to behave. Then by supplying measurable incentives for those behaviors established by the values aligned with each, we can offer a clear path for a thriving business.

Gain people's emotional commitment to the strategy. Find a way to get people emotionally invested in the outcome of your strategy as this is essential for any strategy to succeed. Any strategy, however brilliant, will fail without the necessary buy-in from others.

Remember, understanding is not the same as communicating. The greater importance of a strategy can be inferred from the various ways it supports the organization and also the individual. For example, having a strategic plan is an important tool for any business because it will provide a clear outline of what to do in the short-term, medium-term, and long-term. For the business strategy to be effective it needs to be clearly explained and give an idea of the importance of the strategy for employees/the board.

Do not overlook the knowledge-doing gap. The knowledge-doing gap is a well-known phenomenon. Individuals tend to do the urgent thing and not the important ones. There is a gap between what they know and what they do. Remember, what gets measured gets done.

Do not believe that 'strategic' means important. It's easy to misunderstand the word 'strategy'. This is often seen as related to the importance and only being for top staff. An idea can come from anyone at any time, anywhere

Keep your business strategy dynamic and flexible. Ideas will always come up over time and may have to be adjusted for a particular circumstance or point in time. Get as much information about the 'who-what-how' of your business question continuously and check your ideas regularly. So, give your people freedom and autonomy to respond and to adjust, without waiting for permission or instructions. So, give your people freedom and autonomy to respond and to adjust, without waiting for permission or instructions.

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