How students can use Social Media to get a job ?
As students approach their final semester in college or university the question that makes them restless the most is whether they will get placed or not? If this question isn’t answered for them it can do more harm and even result in depression.
If you are a student in your final year or a placement head or even an experienced professional and you are looking for opportunities to step into the corporate world this post will be helpful for you. I am writing this post with MBA / Post Graduate students in mind but students from other fields like medical, engineering can also benefit from these ideas.
Before I share the ideas I would like to mention that an MBA / Medical / Engineering institute or university is NOT a job placement organization. This is the first thing the students need to erase from their minds. An institute is a platform where students acquire the knowledge and skills needed in the corporate world.
7 ideas that will help you get a job (if you haven’t got already):
1) Make a Resume to hire.
The first step is preparation. You need to make your resume to apply for a job you are looking for. Make sure you make a CV that stands out from others. Being a fresher you need to portray your achievements in academics and extracurricular activities. Design a CV that demands attention. Have a look at this one here.
Pro tip: If you don’t have designing skills get help from a friend or pay a freelance designer to make one for you. Make sure your resume is grammatically correct without spelling mistakes.
2) Register on Job Portals.
Once you have your CV ready the next step is to upload it on all job portals such as Naukri, Bayt, Timesjobs, etc. Make sure to use the right keywords in your description as this will make your CV searchable to prospective companies.
3) Build a presence on Social Media channels.
I have rarely come across any student who doesn’t have a social media profile. Put social media to use. Be very active on social media platforms like LinkedIn, Twitter, Slideshare, etc to look for opportunities.
I simply love LinkedIn as it helps me connect with key people in my industry and keeps me updated about the current market. Make a complete profile with relevant keywords in the headline that catches attention. Check out my profile Tausif Mulla. Also, add groups related to your interest and participate in the ongoing discussion (give your two cents on the current topic).
The link to this post is here.
4) Follow Key People on Social Media.
Once you have an updated social media profile add/follow key people in your industry. I, usually follow people both on LinkedIn and Twitter. Make sure you don’t add the same person on Facebook as it is considered more as a person rather than a professional networking site.
One of the mistakes to avoid is, do not to send an immediate message like “Hi, I am looking for a job. Do you have anything for me?” This is a big NO-NO. Behavior like this turns off a person as it brings out a picture that the recently added person is very unprofessional. Yes, you can mail it to the prospective person but it has to be a very polite and professional mail. At this point in time do not rush into asking for openings in the company. Spend some time going through the person’s profile. See what kind of posts he/she has liked or re-tweeted (this will help you gauge the person). Then, message him/her about a certain topic which might be of keen interest to this person.
For example, one of my fellow LinkedIn connections is an avid reader of marketing books. So I will mail him something like this “Hello Mr.Josh, I came across your profile and realized you are an avid reader. I am looking for good books on consumer behavior. Can you suggest few good authors to me?” Try to keep it simple. If you get a reply then that’s your start, but if you don’t get a reply then do not bother the person again.
Use the search option both in LinkedIn & Twitter to search key people like HR Manager at LinkedIn, VP Marketing at Al Futtaim, Finance at Samsung, etc
5) Get hooked on to a BLOGGING.
If you haven’t already made your own blog, do it asap. Use Search Engine Optimized (SEO) friendly blogging CMS (Content Management System) tools like WordPress, Wix, Blogspot, etc. Start publishing posts about specific industries, skills, the strategy adopted by a company (in your interested field), etc. this will help you in the short term and long term as well. I would suggest write topics related to the XYZ brand in the related industry. Whatever you have learned put into practice. You can simply start with SWOT analysis, Porter 5 forces analysis to that specific industry, and much more.
An engineering student can study challenges in the production of XYZ products and their analysis. An architecture student can design models of buildings that can conserve energy consumption. Whatever is your field, select a topic and start blogging today.
6) Don’t just talk, show it.
Once you have your own blog up and running, the next thing is to make an awesome post. This post has to be The BEST one with all the other posts you have published so far. Ideally, this post should showcase your thought process.
A finance student will make a list of shares that he feels are good pics because of XYZ……. reasons. He will work on EPS, Debt Equity ratio, etc, and make his analysis.
A marketing student will work on a strategy for the company he is interested in working for. What is the current strategy, what do you suggest, how will it benefit, and so on.
A law student can give his two cents on a current suit in court for the XYZ brand. What does the brand need to do?
An HR student will draft policies for start-up companies.
The idea behind these posts is not to show how much you know but to show you are thinking about this company and showing interest to grow the company, that’s what will matter here.
7) Sharing is Caring.
In today’s world sharing is caring. Indeed. Once you have made your best post now it's time to share with key people. You can share with them on LinkedIn, Twitter, emails, etc. Try using the Mailchimp tool for emailing key prospects in the industry. You need to make sure you have a creative headline for the post. One of my posts on LinkedIn that has got over 50k + clicks is 6 strategies preschools should adopt to boost admissions. Your headline should give a glimpse of what you want to communicate.
When you are emailing your post to a key prospect, be polite. Ask the person to give his VALUABLE feedback on the post that will help you learn more.
Pro tip: Big NOOOOOOO to mass emailing by way of CC’ing or BCC’ing all key prospects in one email. Use MailChimp to make better emails.
Finally, do not be disheartened if you don’t get immediate results. Invest some time in these ideas to see positive results.