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  • Tausif Mulla

Don't sell products, sell solutions

It's a widespread misconception that what sells is the product. In reality, products are only one component of the marketing mix. What really matters is how well you can solve your customers' problems. That's because satisfied customers will come back to buy more products from you in the future--and they'll tell their friends about you too! But if your products don't solve any problems for them, then no amount of advertising or other marketing efforts will make up for it. And while this might sound like an oversimplification, it has been proven time and again by countless successful companies who have built their empires on giving people solutions rather than just products to buy.

Don't sell products, instead provide solutions

Photo by Jopwell from Pexels

As Seth Godin puts it that rather than finding customers for your products, it would be more profitable to find products for your customers.

Remember that products are solutions to customer problems, so if you focus on what customers want rather than products that you have created, you will find it easier to find products for your customers.

8 Key principles to remember:

  1. Know your customer

  2. Identify their needs and desires

  3. Create a solution to meet those needs and desires

  4. Be willing to go out of your way for customers - they are worth it!

  5. Always remember that people buy from people they trust - so always put yourself out there as much as possible!

  6. Remember that not everyone is going to want what you're selling - don't take it personally if someone doesn't want to purchase anything from you; just move on down the line!

  7. A product is only worth what someone will pay for it.

  8. Stop describing products with irrelevant qualities and start focusing on real results


This article is about the idea that products are not what you sell. You don't sell a product, or a service, or a lifestyle. These things are all accessories. What you're really selling is value. The products and services just serve as ways to deliver value to people who need them.

In the end, bear in mind that consumers make purchases based on feelings, but they will always seek to justify their choices using logic. You must develop strong connections between you and your consumers, as well as work to resolve their issues with what you're selling, in order to get the most out of your marketing and expand your business. Apply these 8 principles for effective sales of products while also providing desirable solutions.

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