Strategy | scroogemarketer

ABOUT ScroogeMarketer

ScroogeMarketer blog is a helpful resource for anyone looking to learn more about business management. As a lecturer at Westford University College in the UAE, Tausif Mulla explains important business concepts, shares & reviews strategies, including tips & tricks of blogging.

How Apple's Ecosystem Keeps Users Hooked

Tausif Mulla

Jun 14, 2022
4 min

How Apple's Ecosystem Keeps Users Hooked

Apple has created an ecosystem that is difficult to break away from. By hooking users into its products, Apple has ensured customer loyalty

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How Amazon disrupted the book industry with the Kindle: a lesson in handling digital disruption

Tausif Mulla

Oct 5, 2021
4 min

How Amazon disrupted the book industry with the Kindle: a lesson in handling digital disruption

Amazon Kindle was designed to do for books what iTunes did for music. Kindle acted as a disruption to the book industry with an e-reader.

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Learn how to use the Five Forces Model to analyze industries and companies with an example

Tausif Mulla

Sep 23, 2021
4 min

Learn how to use the Five Forces Model to analyze industries and companies with an example

The five forces model was created by Michael Porter. The model is a framework that analyzes five forces that shape industry competition.

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Tausif Mulla

Sep 7, 2021
4 min

The Who, What, and How of Strategy

Strategy is the systematic thinking that guides the actions of a person or organization.

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Tausif Mulla

Aug 22, 2021
4 min

Bank of Starbucks? The Coffee Brand Becoming More Like a Bank

Starbucks is taking on a new role as a bank by offering its customers the ability to use their Starbucks cards to make purchases and save.

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Nostalgia Marketing: How to get people ‘Back to the Good Old Days’

Tausif Mulla

Aug 11, 2021
5 min

Nostalgia Marketing: How to get people ‘Back to the Good Old Days’

Nostalgia marketing is a type of marketing that focuses on the "good old days" or "when things were better." Also, buzzword used to promote

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What is Sustainability and How it can benefit businesses and consumers?

Tausif Mulla

Aug 10, 2021
8 min

What is Sustainability and How it can benefit businesses and consumers?

Sustainability is integral to business because it is about doing what's right for the environment, for society, and for our communities.

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Key points to ensure a successful business strategy

Tausif Mulla

Jul 16, 2021
4 min

Key points to ensure a successful business strategy

Business strategy is a process of making decisions and implementing actions in order to achieve a goal.

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What is Economic Moat and how to find one

Tausif Mulla

Jul 14, 2021
4 min

What is Economic Moat and how to find one

An economical moat is a competitive advantage that allows a company to keep competitors out without wasting time and resources.

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Strategic Management Lessons that we all can learn from Rajiv Bajaj (part 01)

Tausif Mulla

Sep 17, 2020
4 min

Strategic Management Lessons that we all can learn from Rajiv Bajaj (part 01)

A collection of unique and captivating strategic management lessons by Rajiv Bajaj.

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