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Scrooge Marketer

mullatausif@gmail.com

MBA Blog for marketing in UAE

ABOUT ScroogeMarketer

ScroogeMarketer blog is a helpful resource for anyone looking to learn more about business management. As a lecturer at Westford University College in the UAE, Tausif Mulla explains important business concepts, shares & reviews strategies, including tips & tricks of blogging.

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Why Brands Need to Make You Smile and Laugh: The Importance of Humor in Purchasing Decisions

Tausif Mulla

Jun 24, 2022
4 min

Why Brands Need to Make You Smile and Laugh: The Importance of Humor in Purchasing Decisions

Are you looking for ways to use humour effectively in your marketing? Learn more about the importance of humour, why it makes a difference.

What Really Drives Consumer Behavior: 7 Emotions That Sell

Tausif Mulla

Nov 30, 2021
6 min

What Really Drives Consumer Behavior: 7 Emotions That Sell

Learn about the emotions that drive consumer behavior and how they can be applied to marketing.

Don't sell products, sell solutions

Tausif Mulla

Nov 20, 2021
2 min

Don't sell products, sell solutions

Learn how you can make your customers love and buy from you with this insightful article.

The Potential of Non-Fungible Tokens (NFTs)

Tausif Mulla

Oct 14, 2021
2 min

The Potential of Non-Fungible Tokens (NFTs)

A Non-Fungible token, or NFTs, is a new type of digital asset that represents ownership of things from art to digital currencies.

Health and beauty products are evolving to meet the needs of older consumers

Tausif Mulla

Oct 11, 2021
3 min

Health and beauty products are evolving to meet the needs of older consumers

In the latest report from Nielsen, it was found that Older Generations are turning into a more profitable consumer.

How the pandemic forced the expensive luxury brands to justify the value

Tausif Mulla

Sep 14, 2021
3 min

How the pandemic forced the expensive luxury brands to justify the value

Due to the pandemic, the luxury goods industry witnessed a slowdown in sales. An adverse effect on luxury goods like high end cars, watches.

Nostalgia Marketing: How to get people ‘Back to the Good Old Days’

Tausif Mulla

Aug 11, 2021
5 min

Nostalgia Marketing: How to get people ‘Back to the Good Old Days’

Nostalgia marketing is a type of marketing that focuses on the "good old days" or "when things were better." Also, buzzword used to promote

Marketing Agility: a brief guide for businesses

Tausif Mulla

Jul 7, 2021
6 min

Marketing Agility: a brief guide for businesses

Marketing agility is a methodology that provides businesses with a framework to make quick and effective decisions.

9 Management lessons from the street vendors of Mumbai

Tausif Mulla

Oct 1, 2020
3 min

9 Management lessons from the street vendors of Mumbai

9 management lessons that MBA's need to learn from the street vendors of Mumbai.

Strategic Management Lessons that we all can learn from Rajiv Bajaj (part 01)

Tausif Mulla

Sep 17, 2020
4 min

Strategic Management Lessons that we all can learn from Rajiv Bajaj (part 01)

A collection of unique and captivating strategic management lessons by Rajiv Bajaj.

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