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Scrooge Marketer

mullatausif@gmail.com

MBA Blog for marketing in UAE

ABOUT ScroogeMarketer

ScroogeMarketer blog is a helpful resource for anyone looking to learn more about business management. As a lecturer at Westford University College in the UAE, Tausif Mulla explains important business concepts, shares & reviews strategies, including tips & tricks of blogging.

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What is the Product Life Cycle and Why marketers should use it

Tausif Mulla

Aug 14
2 min

What is the Product Life Cycle and Why marketers should use it

Managing your product portfolio with the product life cycle.

Skimpflation: The New Economic Reality

Tausif Mulla

Jul 14
2 min

Skimpflation: The New Economic Reality

What is skimpflation and why should you care? It's a new economic reality that's affecting businesses and consumers all over the world.

How Michelin Tyre Became The Most Trusted Authority in Restaurant Ratings

Tausif Mulla

Jul 9
3 min

How Michelin Tyre Became The Most Trusted Authority in Restaurant Ratings

A company known around the world for its tyres is also the most trusted authority in restaurant ratings.