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Scrooge Marketer

mullatausif@gmail.com

MBA Blog for marketing in UAE

ABOUT ScroogeMarketer

ScroogeMarketer blog is a helpful resource for anyone looking to learn more about business management. As a lecturer at Westford University College in the UAE, Tausif Mulla explains important business concepts, shares & reviews strategies, including tips & tricks of blogging.

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Build a culture of innovation with Innovation Hotspots

Tausif Mulla

Aug 21
2 min

Build a culture of innovation with Innovation Hotspots

The areas in the organizational structure where the organization has to innovate in order to survive and develop are innovation hotspots.

Michael Porter's Generic Competitive Strategies

Tausif Mulla

Aug 19
2 min

Michael Porter's Generic Competitive Strategies

Porter described these strategies as Cost Leadership, Differentiation, and Focus. 3 strategies to gain a competitive advantage.

6 Ps of Strategic Thinking

Tausif Mulla

Aug 17
1 min

6 Ps of Strategic Thinking

Following the right path with the 6Ps of strategic thinking: plan, ploy, pattern, perspective, and process