Name: ScroogeMarketer
Address: AE

ABOUT ScroogeMarketer

ScroogeMarketer blog is a helpful resource for anyone looking to learn more about business management. As a lecturer at Westford University College in the UAE, Tausif Mulla explains important business concepts, shares & reviews strategies, including tips & tricks of blogging.

RUOSH luxury shoes - The perfect example of forward integration

Tausif Mulla

Nov 16, 2016
2 min

RUOSH luxury shoes - The perfect example of forward integration

RUOSH is a perfect example of a brand that does forward integration. From a distributor to premium brands such as ESPRIT, Aldo, etc

Ranveer Ching Returns with India’s first Advertiser Funded Movie

Tausif Mulla

Sep 2, 2016
2 min

Ranveer Ching Returns with India’s first Advertiser Funded Movie

When was the last time you saw a Hollywood movie which had the lead actor as the savior of humanity? I am sure the answer would be “pretty m

Law of Leadership – Souq.com and Flipkart.com (Testing the 22 Immutable Laws of Marketing in current

Tausif Mulla

Jul 23, 2016
2 min

Law of Leadership – Souq.com and Flipkart.com (Testing the 22 Immutable Laws of Marketing in current

Every marketing professional is fascinated by a marketing guru. In my case, the list is long but I would name three of my most favorite mark

Scrooge Marketer

ABOUT ScroogeMarketer