#Marketing

ABOUT ScroogeMarketer

ScroogeMarketer blog is a helpful resource for anyone looking to learn more about business management. As a lecturer at Westford University College in the UAE, Tausif Mulla explains important business concepts, shares & reviews strategies, including tips & tricks of blogging.

Coca Cola invests in BodyArmor - The health drink backed by Kobe Bryant

Tausif Mulla

Aug 19, 2018
2 min

Coca Cola invests in BodyArmor - The health drink backed by Kobe Bryant

Coca-Cola acquired a stake in health drinks promoted by Kobe Bryant to take on Pepsi's market share.

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Tausif Mulla

Jun 30, 2018
2 min

P&G's brand VICKS will make you emotional with Touch Of Care campaign

There are a handful of brands that have created a bond with its users and one such iconic brand is VICKS from the house of Procter &...

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WhatsApp Verified Business App Will Be A Game Changer For Small Businesses

Tausif Mulla

Jan 25, 2018
2 min

WhatsApp Verified Business App Will Be A Game Changer For Small Businesses

Back in October 2014, when Facebook had acquired WhatsApp for a whopping $19 Billion it had created a lot of buzz in the tech industry. Last

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6 Brands You Should Follow On Social Media For Inspiration

Tausif Mulla

Dec 15, 2017
4 min

6 Brands You Should Follow On Social Media For Inspiration

As an educator, I always look at the inspiration that will help me nurture my skills and benefit my students. What better way to look for in

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Tausif Mulla

Dec 10, 2017
1 min

Volvo Trucks rope in the split master Van Damme to showcase the stability of their vehicles

Over the years, Volva has retained its positioning of being a "safe vehicle." In this commercial, the brand went through all the limits...

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ZOHO targets SME's with its VAT integrated accounting software

Tausif Mulla

Dec 6, 2017
2 min

ZOHO targets SME's with its VAT integrated accounting software

ZOHO is leveraging this sudden need of implementing a VAT compliant software in its accounting.

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RUOSH luxury shoes - The perfect example of forward integration

Tausif Mulla

Nov 16, 2016
2 min

RUOSH luxury shoes - The perfect example of forward integration

RUOSH is a perfect example of a brand that does forward integration. From a distributor to premium brands such as ESPRIT, Aldo, etc

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Ranveer Ching Returns with India’s first Advertiser Funded Movie

Tausif Mulla

Sep 2, 2016
2 min

Ranveer Ching Returns with India’s first Advertiser Funded Movie

When was the last time you saw a Hollywood movie which had the lead actor as the savior of humanity? I am sure the answer would be “pretty m

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Law of Leadership – Souq.com and Flipkart.com (Testing the 22 Immutable Laws of Marketing in current

Tausif Mulla

Jul 23, 2016
2 min

Law of Leadership – Souq.com and Flipkart.com (Testing the 22 Immutable Laws of Marketing in current

Every marketing professional is fascinated by a marketing guru. In my case, the list is long but I would name three of my most favorite mark

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