#Marketing

ABOUT ScroogeMarketer

ScroogeMarketer blog is a helpful resource for anyone looking to learn more about business management. As a lecturer at Westford University College in the UAE, Tausif Mulla explains important business concepts, shares & reviews strategies, including tips & tricks of blogging.

Coca Cola invests in BodyArmor - The health drink backed by Kobe Bryant

Tausif Mulla

Aug 19, 2018
2 min

Coca Cola invests in BodyArmor - The health drink backed by Kobe Bryant

Coca-Cola acquired a stake in health drinks promoted by Kobe Bryant to take on Pepsi's market share.

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Tausif Mulla

Jun 30, 2018
2 min

P&G's brand VICKS will make you emotional with Touch Of Care campaign

There are a handful of brands that have created a bond with its users and one such iconic brand is VICKS from the house of Procter & Gamble (P&G). In 2017, two of P&G's flagship brands, Ariel & Pampers stood out with its award-winning campaign #ShareTheLoad and #ItTakes2 how can a 50-year-old iconic brand like Vicks stay behind? Vicks launched a campaign #TouchOfCare in India that showed Motherhood has no gender. The idea was not only bold & powerful but also heartening and h

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WhatsApp Verified Business App Will Be A Game Changer For Small Businesses

Tausif Mulla

Jan 25, 2018
2 min

WhatsApp Verified Business App Will Be A Game Changer For Small Businesses

Back in October 2014, when Facebook had acquired WhatsApp for a whopping $19 Billion it had created a lot of buzz in the tech industry. Last

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6 Brands You Should Follow On Social Media For Inspiration

Tausif Mulla

Dec 15, 2017
4 min

6 Brands You Should Follow On Social Media For Inspiration

As an educator, I always look at the inspiration that will help me nurture my skills and benefit my students. What better way to look for in

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Tausif Mulla

Dec 10, 2017
1 min

Volvo Trucks rope in the split master Van Damme to showcase the stability of their vehicles

Over the years, Volva has retained its positioning of being a "safe vehicle." In this commercial, the brand went through all the limits to showcase one key feature of their new trucks i.e steering stability. The ad is a stunt which was performed by the legendary action actor Jean-Claude Van Damme. The ad clearly communicates the feature of the product without going overboard. The soundtrack used in the ad was "Only time" sung by Enya which makes it an icing on the cake. For m

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ZOHO targets SME's with its VAT integrated accounting software

Tausif Mulla

Dec 6, 2017
2 min

ZOHO targets SME's with its VAT integrated accounting software

ZOHO is leveraging this sudden need of implementing a VAT compliant software in its accounting.

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RUOSH luxury shoes - The perfect example of forward integration

Tausif Mulla

Nov 16, 2016
2 min

RUOSH luxury shoes - The perfect example of forward integration

RUOSH is a perfect example of a brand that does forward integration. From a distributor to premium brands such as ESPRIT, Aldo, etc

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Ranveer Ching Returns with India’s first Advertiser Funded Movie

Tausif Mulla

Sep 2, 2016
2 min

Ranveer Ching Returns with India’s first Advertiser Funded Movie

When was the last time you saw a Hollywood movie which had the lead actor as the savior of humanity? I am sure the answer would be “pretty m

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Law of Leadership – Souq.com and Flipkart.com (Testing the 22 Immutable Laws of Marketing in current

Tausif Mulla

Jul 23, 2016
2 min

Law of Leadership – Souq.com and Flipkart.com (Testing the 22 Immutable Laws of Marketing in current

Every marketing professional is fascinated by a marketing guru. In my case, the list is long but I would name three of my most favorite mark

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