Scrooge  Marketer

Coca-Cola acquired a stake in health drinks promoted by Kobe Bryant to take on Pepsi's market share.

There are a handful of brands that have created a bond with its users and one such iconic brand is VICKS from the house of Procter & Gamble (P&G). In 2017, two of P&G's flagship brands, Ariel & Pampers stood out with its award-winning campaign #ShareTheLoad and #ItTakes2 how can a 50-year-old iconic brand like Vicks stay behind? Vicks launched a campaign #TouchOfCare in India that showed Motherhood has no gender. The idea was not only bold & powerful but also heartening and h

Back in October 2014, when Facebook had acquired WhatsApp for a whopping $19 Billion it had created a lot of buzz in the tech industry. Last

As an educator, I always look at the inspiration that will help me nurture my skills and benefit my students. What better way to look for in

Over the years, Volva has retained its positioning of being a "safe vehicle." In this commercial, the brand went through all the limits to showcase one key feature of their new trucks i.e steering stability. The ad is a stunt which was performed by the legendary action actor Jean-Claude Van Damme. The ad clearly communicates the feature of the product without going overboard. The soundtrack used in the ad was "Only time" sung by Enya which makes it an icing on the cake. For m

ZOHO is leveraging this sudden need of implementing a VAT compliant software in its accounting.

RUOSH is a perfect example of a brand that does forward integration. From a distributor to premium brands such as ESPRIT, Aldo, etc

When was the last time you saw a Hollywood movie which had the lead actor as the savior of humanity? I am sure the answer would be “pretty m

Every marketing professional is fascinated by a marketing guru. In my case, the list is long but I would name three of my most favorite mark