Scrooge  Marketer

There are a handful of brands that have created a bond with its users and one such iconic brand is VICKS from the house of Procter & Gamble (P&G). In 2017, two of P&G's flagship brands, Ariel & Pampers stood out with its award-winning campaign #ShareTheLoad and #ItTakes2 how can a 50-year-old iconic brand like Vicks stay behind? Vicks launched a campaign #TouchOfCare in India that showed Motherhood has no gender. The idea was not only bold & powerful but also heartening and h

Back in October 2014, when Facebook had acquired WhatsApp for a whopping $19 Billion it had created a lot of buzz in the tech industry. Last

In the Quick Service Restaurant (QSR) brand list, KFC is bound to be on your top list. The Kentucky based fried chicken brand is known for i

It takes a long journey for a brand to become a household name. Today, I will be sharing my thoughts on a similar brand that has become a ho

When was the last time you saw a commercial from a brand that brought tears to your eyes? In this post, you might get emotional but I can assure you will smile at the end (Spoiler Alert). Samsung India made this commercial that showcases its product servicing standards and its reach. As you must be aware that geographically India is a pretty big country and it becomes very difficult for companies to set up service centers in remote places. This is the pain point that Samsung

In this Gillette commercial, a father is getting more attention than the baby.

Nike is one brand that never disappoints me with its creative ads. This time is no exception. December is considered as a festive month and

Over the years, Volva has retained its positioning of being a "safe vehicle." In this commercial, the brand went through all the limits to showcase one key feature of their new trucks i.e steering stability. The ad is a stunt which was performed by the legendary action actor Jean-Claude Van Damme. The ad clearly communicates the feature of the product without going overboard. The soundtrack used in the ad was "Only time" sung by Enya which makes it an icing on the cake. For m

When was the last time, you really heard the safety instructions uttered by the air hostess? These safety instructions are very important bu

Every individual working in the advertising domain would like to be remembered for one breakthrough campaign in his/her lifetime. Same was t

When was the last time you saw a Hollywood movie which had the lead actor as the savior of humanity? I am sure the answer would be “pretty m

Find out what ATL and BTL advertising is, what it can do for your business, and how to implement an effective campaign.