#Advertising

ABOUT ScroogeMarketer

ScroogeMarketer blog is a helpful resource for anyone looking to learn more about business management. As a lecturer at Westford University College in the UAE, Tausif Mulla explains important business concepts, shares & reviews strategies, including tips & tricks of blogging.

Tausif Mulla

Jun 30, 2018
2 min

P&G's brand VICKS will make you emotional with Touch Of Care campaign

There are a handful of brands that have created a bond with its users and one such iconic brand is VICKS from the house of Procter &...

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WhatsApp Verified Business App Will Be A Game Changer For Small Businesses

Tausif Mulla

Jan 25, 2018
2 min

WhatsApp Verified Business App Will Be A Game Changer For Small Businesses

Back in October 2014, when Facebook had acquired WhatsApp for a whopping $19 Billion it had created a lot of buzz in the tech industry. Last

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Miniature KFC - world's smallest KFC outlet

Tausif Mulla

Dec 30, 2017
1 min

Miniature KFC - world's smallest KFC outlet

In the Quick Service Restaurant (QSR) brand list, KFC is bound to be on your top list. The Kentucky based fried chicken brand is known for i

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Celebrating 20 years of "Life's Good" in the Indian market

Tausif Mulla

Dec 23, 2017
1 min

Celebrating 20 years of "Life's Good" in the Indian market

It takes a long journey for a brand to become a household name. Today, I will be sharing my thoughts on a similar brand that has become a ho

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Tausif Mulla

Dec 19, 2017
2 min

Samsung touches your heart....again!

When was the last time you saw a commercial from a brand that brought tears to your eyes? In this post, you might get emotional but I can...

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Gillette is making Fathers a bit cuter than the Babies

Tausif Mulla

Dec 14, 2017
1 min

Gillette is making Fathers a bit cuter than the Babies

In this Gillette commercial, a father is getting more attention than the baby.

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Tausif Mulla

Dec 13, 2017
1 min

Nike made the SANTA CLAUS do it

Nike is one brand that never disappoints me with its creative ads. This time is no exception. December is considered as a festive month and

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Tausif Mulla

Dec 10, 2017
1 min

Volvo Trucks rope in the split master Van Damme to showcase the stability of their vehicles

Over the years, Volva has retained its positioning of being a "safe vehicle." In this commercial, the brand went through all the limits...

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Tausif Mulla

Dec 8, 2017
1 min

Turkish Airlines creates a magical safety instruction with Zack King

When was the last time, you really heard the safety instructions uttered by the air hostess? These safety instructions are very important bu

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How Lays could have co branded with the movie SHOLAY 3D

Tausif Mulla

Dec 7, 2017
3 min

How Lays could have co branded with the movie SHOLAY 3D

Every individual working in the advertising domain would like to be remembered for one breakthrough campaign in his/her lifetime. Same was t

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Ranveer Ching Returns with India’s first Advertiser Funded Movie

Tausif Mulla

Sep 2, 2016
2 min

Ranveer Ching Returns with India’s first Advertiser Funded Movie

When was the last time you saw a Hollywood movie which had the lead actor as the savior of humanity? I am sure the answer would be “pretty m

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Tausif Mulla

Jun 18, 2016
2 min

ATL and BTL activation for dummies

Find out what ATL and BTL advertising is, what it can do for your business, and how to implement an effective campaign.

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