P&G's brand VICKS will make you emotional with Touch Of Care campaign
There are a handful of brands that have created a bond with its users and one such iconic brand is VICKS from the house of Procter & Gamble (P&G). In 2017, two of P&G's flagship brands, Ariel & Pampers stood out with its award-winning campaign #ShareTheLoad and #ItTakes2 how can a 50-year-old iconic brand like Vicks stay behind? Vicks launched a campaign #TouchOfCare in India that showed Motherhood has no gender. The idea was not only bold & powerful but also heartening and h