Scrooge Talk

ABOUT ScroogeMarketer

ScroogeMarketer blog is a helpful resource for anyone looking to learn more about business management. As a lecturer at Westford University College in the UAE, Tausif Mulla explains important business concepts, shares & reviews strategies, including tips & tricks of blogging.

Make Google Calendar a part of your daily life - Tips & Tricks

Tausif Mulla

Dec 12, 2017
4 min

Make Google Calendar a part of your daily life - Tips & Tricks

One thing that irritates my spouse about me is being organized. Rather, I would say too much organized (pun intended). In recent years, I ha

1 comment

Tausif Mulla

Dec 9, 2017
5 min

Can Movies Be Termed As BRANDS?

A movie can be called a brand, so long as it has the ability to stand out in the current times, has an emotional connection, strong recall

0 comments

Is your institute nurturing Decision Makers or producing Robots?

Tausif Mulla

Dec 8, 2017
3 min

Is your institute nurturing Decision Makers or producing Robots?

Every day we take decisions in our lives. Some are correct and some are not. Our correct decisions help us move forward in life and our...

0 comments

How Lays could have co branded with the movie SHOLAY 3D

Tausif Mulla

Dec 7, 2017
3 min

How Lays could have co branded with the movie SHOLAY 3D

Every individual working in the advertising domain would like to be remembered for one breakthrough campaign in his/her lifetime. Same was t

0 comments

ZOHO targets SME's with its VAT integrated accounting software

Tausif Mulla

Dec 6, 2017
2 min

ZOHO targets SME's with its VAT integrated accounting software

ZOHO is leveraging this sudden need of implementing a VAT compliant software in its accounting.

0 comments

Tausif Mulla

Dec 5, 2017
4 min

Get over 4 P's, marketers are now working on 4 E's

4P's New Age Marketing Mix is a new-age marketing and sales firm specializing in building customer relationships.

0 comments

Tausif Mulla

Dec 5, 2017
2 min

After all What is a brand?

Brand management is the process of managing and protecting your company's brand, which is its reputation in the minds of consumers.

0 comments

RUOSH luxury shoes - The perfect example of forward integration

Tausif Mulla

Nov 16, 2016
2 min

RUOSH luxury shoes - The perfect example of forward integration

RUOSH is a perfect example of a brand that does forward integration. From a distributor to premium brands such as ESPRIT, Aldo, etc

0 comments

Ranveer Ching Returns with India’s first Advertiser Funded Movie

Tausif Mulla

Sep 2, 2016
2 min

Ranveer Ching Returns with India’s first Advertiser Funded Movie

When was the last time you saw a Hollywood movie which had the lead actor as the savior of humanity? I am sure the answer would be “pretty m

0 comments

Law of Leadership – Souq.com and Flipkart.com (Testing the 22 Immutable Laws of Marketing in current

Tausif Mulla

Jul 23, 2016
2 min

Law of Leadership – Souq.com and Flipkart.com (Testing the 22 Immutable Laws of Marketing in current

Every marketing professional is fascinated by a marketing guru. In my case, the list is long but I would name three of my most favorite mark

0 comments

Tausif Mulla

Jun 18, 2016
2 min

ATL and BTL activation for dummies

Find out what ATL and BTL advertising is, what it can do for your business, and how to implement an effective campaign.

0 comments

Scrooge Marketer

ABOUT ScroogeMarketer