Tausif Mulla
Making Money and Making a Difference: The Triple Bottom Line in Business
Find out how successful companies like TOMS, Patagonia, and Starbucks use the triple bottom line to measure their success.
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ABOUT ScroogeMarketer
ScroogeMarketer blog is a helpful resource for anyone looking to learn more about business management. As a lecturer at Westford University College in the UAE, Tausif Mulla explains important business concepts, shares & reviews strategies, including tips & tricks of blogging.
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Tausif Mulla
- Jun 10, 2022
- 4 min
Amazon's Best Kept Secret: Sponsored Results
Did you know that Amazon makes a killing from advertising? This article will teach you more about sponsored results on Amazon.
Tausif Mulla
- Feb 20, 2022
- 2 min
Disney Plans to Build "Theme Towns": Yes, Alice in Subdivision Land
Disney is planning to build a series of "theme towns" called Storyliving by Disney. Find out more about this new venture in this blog post.
Tausif Mulla
- Feb 19, 2022
- 2 min
Pringle's Chips: An Engineering Marvel
Do you know the story behind Pringle's chips? Learn about the unique design of their chips and why it took engineers two years to perfect.
Tausif Mulla
- Feb 10, 2022
- 5 min
How to Find and Address Unmet Needs: Lessons from Canva
Learn how to replicate the success of Canva by identifying your target audience, understanding their needs, and providing real value.
Tausif Mulla
- Feb 9, 2022
- 4 min
Everything You Wanted to Know About Branding: a beginner's guide
This post will help you understand what branding is, the process of creating it, and how to use it in your marketing strategy.
Tausif Mulla
- Feb 1, 2022
- 2 min
PESTLE Analysis Tool: How to Analyze Your Business Environment
Want to know how to do a PESTLE analysis? Use this tool by ScroogeMarketer, and it will walk you through the steps.
Tausif Mulla
- Dec 11, 2021
- 3 min
The Day When Amazon's Robots Had a Monday Meltdown (sort of)
This was not just a problem with the smart device but impacted many organizations that rely heavily on AWS for storing data.
Tausif Mulla
- Dec 9, 2021
- 9 min
What is philosophy and why every Ph.D. candidate should study it first before undertaking research?
Whether you're researching for a paper or dissertation, the three branches of philosophy will help guide your methodology and design.
Tausif Mulla
- Nov 30, 2021
- 6 min
What Really Drives Consumer Behavior: 7 Emotions That Sell
Learn about the emotions that drive consumer behavior and how they can be applied to marketing.
Tausif Mulla
- Nov 27, 2021
- 6 min
Why are some nations competitive, while others are not? The answer lies in Single Diamond Model
The Diamond Model of National Advantage is an analytical tool for understanding why some countries are more economically successful.
Tausif Mulla
- Nov 24, 2021
- 5 min
Transition words and phrases: how to use them in academic writing
The post will help you learn the purpose of transitions in academic writing, understand the main types of transitions, use examples.
Tausif Mulla
- Nov 22, 2021
- 6 min
Breaking down the 12 most common financial terms for non-finance people
Learn how to speak "Wall Street" and make sense of all those finance acronyms. This is a guide for marketing professionals and students.
Tausif Mulla
- Nov 20, 2021
- 2 min
Don't sell products, sell solutions
Learn how you can make your customers love and buy from you with this insightful article.
Tausif Mulla
- Nov 19, 2021
- 3 min
Two simple words that work magic on customers' minds
Learn how to make your customers feel like you care about their needs. Expressing "thank you" is an important component of forming relation.
Tausif Mulla
- Nov 18, 2021
- 7 min
5 Cultural Dimensions of International Business
Geert Hofstede's dimensions of culture are the best way to understand cultural differences.
Tausif Mulla
- Nov 16, 2021
- 7 min
A comprehensive overview of the Subscription Economy
In the subscription economy, users no longer buy products or services from a company. They subscribe to them instead, paying a regular fee.
Tausif Mulla
- Oct 14, 2021
- 2 min
The Potential of Non-Fungible Tokens (NFTs)
A Non-Fungible token, or NFTs, is a new type of digital asset that represents ownership of things from art to digital currencies.
Tausif Mulla
- Oct 11, 2021
- 3 min
Health and beauty products are evolving to meet the needs of older consumers
In the latest report from Nielsen, it was found that Older Generations are turning into a more profitable consumer.
Tausif Mulla
- Oct 5, 2021
- 4 min
How Amazon disrupted the book industry with the Kindle: a lesson in handling digital disruption
Amazon Kindle was designed to do for books what iTunes did for music. Kindle acted as a disruption to the book industry with an e-reader.
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